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  <titleInfo>
    <title>Fidelidad en la red</title>
    <subTitle>cómo lograr que sus clientes visiten y compren permanentemente</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Smith, Ellen Reid.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Hassan, Adriana de</namePart>
    <role>
      <roleTerm type="text">traductor </roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">speech</genre>
  <originInfo>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Norma</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">a d</languageTerm>
  </language>
  <physicalDescription>
    <extent>xvi, 348 páginas </extent>
  </physicalDescription>
  <note type="statement of responsibility">Ellen Reid Smith, Adriana de Hassan</note>
  <subject>
    <topic>Mercadeo por internet</topic>
  </subject>
  <subject>
    <topic>Comercio electrónico</topic>
    <topic>Medidas de seguridad</topic>
  </subject>
  <subject>
    <topic>World Wide Web (Servicios de información sobre redes)</topic>
  </subject>
  <classification authority="ddc" edition="S642f">658.84 S642f</classification>
  <identifier type="isbn">958-04-6624-6.</identifier>
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    <recordCreationDate encoding="marc">180612</recordCreationDate>
    <recordChangeDate encoding="iso8601">20180612143944.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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