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  <titleInfo>
    <title>Fundamentos de marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Stanton, William J.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Michael j. Etzel ,bruce j. Walker</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Litografica Ingramex</publisher>
    <dateIssued>1994</dateIssued>
    <edition>9a. edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>733 páginas </extent>
  </physicalDescription>
  <note type="statement of responsibility">Wiliam J. Stanton</note>
  <note>Contiene índice.</note>
  <subject>
    <topic>Mercadeo y marketing</topic>
  </subject>
  <classification authority="ddc">381  S792f 1994</classification>
  <identifier type="isbn">007 060 9527</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DO-SdBJH</recordContentSource>
    <recordCreationDate encoding="marc">180705</recordCreationDate>
    <recordChangeDate encoding="iso8601">20180706182222.0</recordChangeDate>
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